Atlas Events Groups
Your White-Glove Event Sales Partner
We book, staff, and run your booths, so you get the benefits of shows without the burden of running them.
about us
Meet the Founders
We’re Dawit and Sofia Hutter, the husband-and-wife team behind Atlas Events Group. After successful careers in sales and account management, we found our passion in the event industry in 2023. Dawit brings over $2.5 million in sales experience and a degree in Organizational Management, while Sofia adds her background in account management, HR, and customer success from the software industry. Together, we combine strategy, professionalism, and people-first energy to help vendors maximize their success at shows. When we’re not running booths, we enjoy traveling, hiking, swimming, and cheering on our favorite sports teams. We’re outgoing, detail-oriented, and intentional about putting our best foot forward in everything we do.
Our mission is simple
to help brands grow by creating booth experiences that attract attention, engage customers, and drive real results.
How We Work With Brands
At Atlas Events Group, we make it simple for emerging and established brands to succeed at fairs and festivals without the heavy lifting. Our process is designed to give you maximum visibility, growth potential, and peace of mind.
Phase 1 – Trial Partnership (1–3 Shows | Profit Split)
Profit Split: 60% Brand / 40% Atlas
Profit = Gross Sales – Booth Fee
Atlas covers all other costs: travel, lodging, staffing, logistics.
After each show you receive:
A detailed report (sales, attendance, booth performance, inventory counts)
Settlement payout within 7 days
This is a low-risk way to test if shows are the right fit for your brand.
Phase 2 – Wholesale Partnership
- Atlas purchases your product upfront at wholesale rates.
- Atlas assumes risk for unsold inventory.
- Shows continue under your branding and presence.
- You receive performance reporting and steady wholesale orders.
FAQ's
We manage every step of your brand’s event journey—from show applications and promoter communication to staffing, logistics, inventory, and reporting. You simply provide your products, and we handle the rest.
Yes! You always have final approval. We recommend shows based on your brand’s goals, but you decide which ones to join.
During the trial phase, Atlas covers event operations and splits profits with you after each show. This keeps costs low while testing market traction for your brand.
If your brand performs well, we work together on a wholesale transition, where Atlas buys your products upfront and handles all sales directly.
Let’s see if we’re a great fit for your business
We will help you to achieve your goals and to grow your business.